http://www.writetilt.com/2007/09/16/mobile-marketing-tech-advancement-annoyance/ A blog with a different slant Tue, 06 Jan 2009 23:16:26 +0000 http://wordpress.org/?v=2.6.5 http://www.writetilt.com/2007/09/16/mobile-marketing-tech-advancement-annoyance/#comment-38 writetilt Sun, 30 Sep 2007 11:36:28 +0000 http://www.writetilt.com/2007/09/16/mobile-marketing-tech-advancement-annoyance/#comment-38 On a pure geeky level, the technology is exciting, and I can appreciate tech advancements being that I am a tech buff. I'm glad you gave me (and the rest of us) some additional information about this new technology. Still, I'm just a little leery about mobile phone advertising via Bluetooth. I love having at least one device free of advertisements...for the most part. Looks like that might be changing, unfortunately. On a pure geeky level, the technology is exciting, and I can appreciate tech advancements being that I am a tech buff. I’m glad you gave me (and the rest of us) some additional information about this new technology. Still, I’m just a little leery about mobile phone advertising via Bluetooth. I love having at least one device free of advertisements…for the most part. Looks like that might be changing, unfortunately.

]]> http://www.writetilt.com/2007/09/16/mobile-marketing-tech-advancement-annoyance/#comment-30 Jaye Playter Mon, 17 Sep 2007 19:01:55 +0000 http://www.writetilt.com/2007/09/16/mobile-marketing-tech-advancement-annoyance/#comment-30 My company, (Proximity Media) sells Bluetooth media servers, and it's very exciting technology. I would like to clear up a couple of things. Our servers can't put anything onto your phone that you don't agree to. The way Bluetooth works, it asks you to either accept or deny the campaign. We allow our end users to name the media server, and the campaign, and I urge my customers to make this coincide with their 'call to action' signage telling you to not only have your Bluetooth on, but also in 'discoverable' mode. This is the only way our servers can see your phone. If the Bluetooth offer is something your interested in and you recognize the who it's from and they also have signage up, you can feel pretty safe that's what your going to get. These media servers are also encrypted to keep any hackers out of the system. This is a great way to get instant coupons, or take something home with you like a sports logo, MP3 or even a video. And as an advertiser, this is a very high level of engagement, to be accepted into something as personal as a cell phone. This takes brand awareness to the next level. I consider this a win win technology. My company, (Proximity Media) sells Bluetooth media servers, and it’s very exciting technology. I would like to clear up a couple of things. Our servers can’t put anything onto your phone that you don’t agree to. The way Bluetooth works, it asks you to either accept or deny the campaign. We allow our end users to name the media server, and the campaign, and I urge my customers to make this coincide with their ‘call to action’ signage telling you to not only have your Bluetooth on, but also in ‘discoverable’ mode. This is the only way our servers can see your phone. If the Bluetooth offer is something your interested in and you recognize the who it’s from and they also have signage up, you can feel pretty safe that’s what your going to get. These media servers are also encrypted to keep any hackers out of the system. This is a great way to get instant coupons, or take something home with you like a sports logo, MP3 or even a video. And as an advertiser, this is a very high level of engagement, to be accepted into something as personal as a cell phone. This takes brand awareness to the next level. I consider this a win win technology.

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